Great Leap Brewing

Great Leap Brewing opened in 2010 as Beijing’s first American-style craft beer brewery, and now produces around 20 innovative beer styles that employ local ingredients like Fujian tea, Sichuan peppercorns and Chinese rock sugar.

I worked with founder and brewmaster Carl Setzer to write text identities for his first batch of beers, like this beauty pictured, the Little General IPA.

I also edit the monthly e-newsletter in exchange for liquid payment, which seems like an acceptable exchange of goods and services.