Create, produce: SIEM consulting brochure

The challenge – to write and produce a glossy, quick-to-digest brochure that introduces the consulting talents of British Council’s Services for International Education Marketing (SIEM) team across the globe.

British Council freelance

A compelling cover message was critical – I felt this slogan captured the right balance of formality and chutzpah, with some elegant wordplay that tweaks just as you read it.

OLYMPUS DIGITAL CAMERA

Design is courtesy of the wonderful and ever-inventive Jane, who took British government blue to new heights of royal blueness, and created this really appealing triangular motif background, and some trademark infographics.

OLYMPUS DIGITAL CAMERA

This gate-fold mechanic added a little extra aesthetic functionality, with the right-hand page linking when folded and the pattern extending with the content when opened fully.

British Council freelance

Because the consultants are based in different countries we weren’t able to organise a photo shoot for portraits, and so ended up with a bit of a hodgepodge of picture styles.

British Council freelance

The high gloss coated finish was the preference of the client (I suggested a more muted eggshell / vinyl look), but glossy talks in the world of international education marketing. Just so you know.